About Me
Creative and organized fashion professional with experience in apparel merchandising & management, event production, and visual storytelling. I specialize in turning concepts into cohesive brand moments through styling, visual merchandising, and event planning.
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Experience
Fashion Marketing, Merchandising, Branding, Operations Intern, hiTechMODA, New York
May 2023 - September 2023
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Supported the development and launch of 44-piece collections for NYFW and Orlando Fashion Week.
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Assisted in merchandising lineups, styling models, and tracking product samples.
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Created a purchase order tracking system to manage inventory status and delivery.
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Partnered with production, marketing, and design teams to maintain timely updates and ensure
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seamless execution.
Marketing & Brand Assistant, Main Street Rags, California
June 2021 - July 2022
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Executed in-store and online promotional campaigns using social media and digital content.
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Assisted in assortment planning and styled merchandise for e-commerce and store visuals.
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Contributed to customer experience strategy by optimizing product presentation.
President of the Fashion Network Association, SFSU, California
2024-2025
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Oversaw planning and execution of a sold-out 900+ attendee fashion show; led 30-person student team across logistics, budget, and marketing.
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Managed brand partnerships, including a sponsored campaign with Poshmark that raised $8K+ for the
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department.
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Coordinated cross-functional marketing strategies, including a successful campaign with the SF Giants.
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Developed project timelines, presentation decks, and post-event reporting.
Awards
Most Valuable Merchandiser, SFSU, California
2025
In appreciation of exceptional achievements and contribbutions in Apparel Design & Merhchandsising, which have greatly enchanced Runway 2025: Requiem
projects
From managing fashion shows, events, digital merchandising, newsletters, and product development. I've organized events with over 500 tickets sold, organized campaigns focusing on owned, shared, and earned media to expand brand awareness, and landed collaborations with various organizations.
about
Hi, I’m Angely Alas, a passionate and detail-driven fashion creative based in San Francisco. With a Bachelor's of Science in Apparel Design and Merchandising from San Francisco State University, and an Associates of Applied Science degree in Fashion Merchandising & Management from LIM College in New York I have bicoastal experience in the fashion industry. With experience spanning project coordination, marketing, brand strategy, public relations, event planning, visual merchandising and communications, I love bringing ideas to life through strong visuals, story telling, and creative collaboration.
I’ve worked behind the scenes at fashion shows, managed production schedules, styled product visuals, and helped lead campaigns for brands like the San Francisco Giants and Poshmark. Whether I’m tracking samples, organizing visuals, or leading a team through a runway event, I always bring a problem-solving mindset and a strong eye for both aesthetics and strategy.
I am currently continuing my education at USC online with a Masters of Science in Public Relations, Innovation, Strategy, and Management, while seeking opportunities in project management, PR, and marketing roles, where I can merge my creative vision with my love for brand storytelling. I believe branding should be thoughtful, inclusive, and of course, provoke something — and I’m here to help make that happen.
When I’m not working, you’ll probably find me exploring local cafés (I’m a coffee lover at heart), organizing community fashion events, or sketching looks that blend boldness with softness, much like my own personal style.
Let’s connect and build something great together.
